iHotelier wins again at the 2022 Internet Advertising Competition


Amadeus and SEPAQ Lodges get “Best Lodge and Lodging On the internet Campaign”.

A the latest Amadeus iHotelier®-driven promotions campaign for SEPAQ Motels took household the “Best Resort and Lodging On the internet Campaign” at the 2022 Web Advertising Opposition (IAC). The successful campaign for SEPAQ Accommodations demonstrated the overall flexibility and velocity to deployment for creating and merchandising new promotions with the iHotelier Booking Engine. This marks the seventh year in a row that strategies supported by Amadeus Reservations alternatives have taken household best prizes at the IAC awards.

The Customer

SEPAQ (Société des établissements de plein air du Québec) is a general public firm devoted to showcasing the normal attractiveness of the Canadian Province of Quebec as a result of excursions, encounters, and stays. Situated in nationwide parks, SEPAQ Hotels make it possible for visitors to working experience the splendor of Canada while making the most of a 4-star experience.   

The Campaign

Throughout the Spring of 2021, as COVID-19 began to subside and provinces reopened in Canada, the tourism marketplace was striving to get again on its feet. Understaffed resorts ended up working with a reduced workforce and required to use technological know-how to get clients energized about travelling all over again. The Quebec Tourism Board sought to assist hoteliers get better even though supporting neighborhood tourism by providing $75 CAD present playing cards which could be utilized for nearby attractions in Quebec Town for each and every two-night time remain at 115 local region inns. With only a single working day from the incentive’s announcement on May well 31st, 2021 until finally the program’s start, SEPAQ was seeking to quickly take advantage of the new gift card system to aid drive bookings to their properties.  

Amadeus aided SEPAQ to encourage the new reward card incentive immediately and quickly to probable friends utilizing the exceptional “Service Promotions” capabilities in the Amadeus iHotelier® Scheduling Motor – the guest-going through platform that makes it possible for company to e-book stays on the SEPAQ internet site. Services Promotions allow for hoteliers to low cost and merchandise specific offers (somewhat than just prices) to likely company in get to make the reserving much more attractive and generate larger immediate bookings. The Tourism Board present card was a perfect use circumstance and application for this feature, as it authorized SEPAQ Accommodations to increase increased visitor benefit to each and every booking devoid of possessing to discount their charges.  

SEPAQ used iHotelier Service Promotions to speedily develop a new advertising for the reward card and items it utilizing show advertising on their individual internet site as properly as well-liked lodge metasearch web-sites (Google Resorts, Kayak, Trivago, etcetera.) and by that includes it in their booking stream. Potential attendees browsing for rooms in the SEPAQ reserving motor were being then in a position to swiftly assess the value of the new incentive, and right away insert the gift card to their reserving, which served boost scheduling conversion premiums for SEPAQ and incorporate additional worth to the guest working experience.  

The Benefits

With only a couple minutes of function, SEPAQ Lodges was equipped to build the new reward card incentive and goods it along the shopper’s journey. They commenced acquiring their gift card incentive-pushed bookings inside of two hrs. In 30 days of the incentive program’s announcement SEPAQ had booked much more than 200 stays as a result of the present card incentive marketing campaign, symbolizing 25% of all reward cards sent by the Quebec Tourism Board to the 115 participating hotels. 

Study the entire scenario examine in this article.

Want to uncover new approaches to aid your homes drive immediate bookings and ancillary revenues? Arrive at out to us these days to routine a customized demo of the potent iHotelier Reservations and Scheduling Motor Platform.



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