Helios Hotels increase direct bookings and revenue with one single tool


With idyllic locations, right by the Mediterranean Sea in Spain,  Helios Hotels have designed a new relaxing and healthy proposal to offer a unique experience, all these thanks to a team that strives to the maximum every day to make the stay unforgettable.

Guest experience is paramount for the team at Helios. Digitising Helios’ processes using SiteMinder’s open hotel commerce platform has been vital to allowing the business to design holistic strategies centred around guaranteeing each guest a personalised and frictionless customer journey, from their first contact with the hotel online, to the moment they check out…and beyond. 

Increased efficiencies lead to better performance

Thanks to the digitisation and automation of their processes, Helios Hotels now has a seamless workflow that integrates the PMS, booking engine and the RMS.

Kris Vanaerschot, Chief Commercial Officer at Helios Hotels, says “Our previous technology provider didn’t offer the possibility of process automation or bi-directional integrations, but since we started using SiteMinder, the seamless connection that the platform offers to our existing systems has allowed us to automate processes and avoid any manual data entry. It’s also helped us improve performance across the board, for example with regards to revenue management.”

 Thanks to SiteMinder, we are now working much more efficiently. I have seen an increase in direct bookings, the revenue has increased, and it has reduced human error. Doing my job is now more enjoyable and easier. Vanaerschot adds.

Technology as a driver of guest satisfaction

By providing real-time data and automated solutions which bypass manual processes, SiteMinder’s platform has allowed Helios to respond nimbly when new opportunities and challenges arise, including unexpected and rapid changes in the market that influence bookings, and guest preferences and behaviours. In particular, the business underlines SiteMinder’s dynamic rates system as key to optimising online sales. 

With SiteMinder’s support, Helios Hotels has managed to increase positive reviews for each of its four unique properties along Spain’s Mediterranean coast, thereby encouraging loyalty and brand advocacy. This is just one example of what great accommodation providers can achieve when empowered by next generation technology, helping them meet and surpass the expectations of today’s digitally savvy hotel guests

Keep up the great work Helios Hotels!



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