Guinness Awarded World’s Most Prestigious Product Design and style Award
Guinness Awarded World’s Most Prestigious Item Structure Award, Crimson Dot
Nowadays, GUINNESS has been awarded the prestigious Crimson Dot Award for Solution Structure for GUINNESS NITROSURGE and GUINNESS MICRODRAUGHT.
The Purple Dot Style Award is one of the biggest design competitions in the earth. In three disciplines, members submit solutions, communication tasks and brands as very well as prototypes and principles. The distinction “Red Dot” is an internationally recognised seal of exceptional design.
A team of GUINNESS innovators, designers, and style experts developed the two patented dispense improvements as element of a mission to carry the environment-renowned stout to additional areas and areas.
The 1st brand ever to win a Purple Dot award for beer dispense, GUINNESS was awarded for two breakthrough innovations in beer dispense: GUINNESS MICRODRAUGHT and GUINNESS NITROSURGE. GUINNESS NITROSURGE also gained a particular innovation award.
GUINNESS MICRODRAUGHT is a world-first beer dispense method which allows pubs, bars and other outlets around the world to serve gorgeous, fresh Guinness Draught on tap, no subject their sizing or setup. The patent-pending technological innovation works by using double coaxial piercing of a distinctive, specifically made can, which is loaded with the extremely identical Guinness that is kegged in St James’s Gate and poured in pubs close to the entire world. GUINNESS MICRODRAUGHT uses an air pump – as opposed to the gas cylinder employed in the traditional procedure – to press the liquid out of the can and via the conventional Guinness Draught spout. The consequence is a beautiful two-element pour with the legendary surge and settle and cold, clean flavor that will make Guinness Draught a beer cherished by buyers around the earth.
GUINNESS NITROSURGE puts the iconic two-section pour in the hands of shoppers, with a pocket-sized, rechargeable device that uses ultrasonic technologies to give drinkers a fantastically easy two-aspect pour, bringing the magic of the working experience of Guinness in a pub, to the residence. Expertly designed to build properly shaped nitrogen bubbles, making the surge and flavour of gorgeous, wonderful-tasting Guinness for just about every pour. The ergonomics, energy and frequency of pulsing and circulation designs are very carefully tuned to operate solely with GUINNESS NITROSURGE cans.
The recognition of the Pink Dot Awards, not only positions GUINNESS as a chief in style and design and innovation but demonstrates a dedication to a ongoing pipeline of innovation, discovering enjoyable new approaches of bringing Guinness to much more persons, in more spots.
Purple Dot gained around 20,000 submissions and only all those items that received above the experts with their excellent style and design high quality won a difference. GUINNESS now joins the roster of award-successful businesses that have established new specifications in the style business with their entry. Subsequent the motto “In look for of good design and style and innovation”, the 48 intercontinental members of the Crimson Dot Jury assessed each individual product or service entered professionally, independently and comprehensively.
The distinction “Red Dot” is an internationally recognised seal of exceptional style. Designers, structure workplaces and manufacturers from about 60 international locations entered goods in the Red Dot Award: Solution Design.
Entire world-class solution dispensing devices
Two many years in development, the pioneering GUINNESS MICRODRAUGHT dispense engineering is the most important technological leap for Guinness because the advent of the widget in 1988.
This innovation will even further empower Guinness to be enjoyed at its greatest around the world, in new locations and areas, including 12,000 far more retailers across 150 countries, so that hundreds of thousands far more people throughout the globe can love a best Guinness provide.
GUINNESS NITROSURGE is a compact, lower-charge, client device making it possible for the delivery of great Guinness at property. The GUINNESS NITROSURGE can is 100% recyclable although the product can be recharged and reused, furnishing an environmentally sustainable alternative.