Choice Hotels’ Clarion Pointe Brand Opens 50th Hotel — LODGING



ROCKVILLE, Maryland—Building on efforts to convey necessities to new marketplaces, Clarion Pointe, a midscale choose-support model extension franchised by Selection Resorts Global, Inc., celebrated the milestone opening of the brand’s 50th lodge this summertime.

The most up-to-date advancement milestone comes after a number of the latest openings, such as in the marketplaces of Abingdon, Virginia Greensboro, North Carolina and Indianapolis, Indiana. In addition, desire in the manufacturer remains in the first 50 percent of this 12 months, the brand awarded contracts are up approximately +20 % above final calendar year.

“Clarion Pointe was uniquely designed to help proprietors produce an affordable vacation experience for today’s friends,” said Kristen Salotti, senior director, basis brands, Preference Resorts. “Just a few several years following opening the initial Clarion Pointe resort, this milestone is a testomony to Preference Hotels’ motivation to the ongoing accomplishment of Clarion Pointe homeowners.”

The model will construct on its ongoing growth with supplemental franchise openings in markets these as Baltimore, Maryland Durham, North Carolina and Tampa, Florida.

“Today’s growth-minded entrepreneurs want adaptability and sources in the manufacturers they operate, and Clarion Pointe delivers this and a lot more with a streamlined conversion process and unmatched industry assist from the Decision Lodges staff. It is why in this kind of a shorter timeframe considering the fact that its launch, Clarion Pointe has not just effectively expanded its economical, modern lodging to additional of guests’ favored marketplaces nationwide, but it has also cemented its status within the progress neighborhood as a person of the foremost conversion options in the midscale segment,” stated Tom Nee, senior vice president, franchise advancement, Alternative Hotels.

The newest properties have “focal pointes,” such as:

  • Designs like signature murals in the lobby and guestrooms inspired by local points of curiosity.
  • Food items and beverage picks commence with a complimentary breakfast and coffee by means of craft beer, wine, and small bites obtainable for obtain in the market.
  • Technological know-how with on-demand from customers connectivity, which include 49-inch TVs with casting capabilities and absolutely free WiFi.
  • Exercise space with cardio equipment and a toughness-education station.

“Guests enjoy the elevated necessities and present-day design and style, alongside with the extras like location-impressed murals that surprise and delight vacationers when they keep at Clarion Pointe. In the really competitive midscale current market, these ‘focal pointes,’ coupled with Choice’s market-top applications and assets, are a accurate differentiator when it will come to positioning your property for results,” mentioned Ankur Brahmbhatt, Selection Resorts franchisee and proprietor of the Clarion Pointe on the Lake Clarksville-South Hill West, which opened earlier this 12 months.


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