Celebrating Bloomsday and 100 years of Ulysses in Madrid


Celebrating Bloomsday and 100 many years of Ulysses in Madrid

Susan Bolger, Tourism Ireland HE Frank Smyth, Ambassador of Eire to Spain Lord Mayor of Dublin, Alison Gilliland and Fionnuala Gallagher, James Joyce Centre, celebrating Bloomsday in Madrid.

Lord Mayor of Dublin joins Tourism Ireland to glow a spotlight on Bloomsday, Dublin and our rich literary heritage in Spain

This Bloomsday in Madrid, Tourism Eire is celebrating the centenary of Ulysses, with a number of activities taking place appropriate during the working day. The Lord Mayor of Dublin, Alison Gilliland, has joined Tourism Ireland in the Spanish capital, to spotlight Dublin and our wealthy literary heritage.

James Joyce’s celebrated Ulysses was initially released as a complete novel in February 1922. A person hundred years afterwards, Tourism Eire is using every single opportunity to glow a highlight on ‘Ulysses100’ in its promotional activity in Spain, and in other important marketplaces for tourism all over the earth. The organisation’s purpose is to encourage prospective site visitors to arrive and adhere to in the footsteps of Leopold Bloom, to discover Dublin and the household of Ulysses.

Celebrating Bloomsday and 100 years of Ulysses in Madrid
Susan Bolger, Tourism Ireland HE Frank Smyth, Ambassador of Eire to Spain Lord Mayor of Dublin, Alison Gilliland and Monica MacLaverty, Tourism Ireland, celebrating Bloomsday in Madrid.

Today’s busy programme has been organised in collaboration with Soy de la Cuesta (an affiliation representing the origins of Cuesta de Moyano, the site of Madrid’s e-book market), the Embassy of Ireland in Spain, Ateneo de Madrid and Barrio de las Letras. It includes a unique Bloomsday Breakfast, attended by around 30 top rated Spanish journalists and influencers, who’ve been listening to all about Joyce’s masterpiece and how 2022 marks 100 a long time since its publication. 

Susan Bolger, Tourism Ireland’s Manager in Spain, said: “Tourism Ireland is delighted to welcome the Lord Mayor of Dublin, Alison Gilliland, to Madrid on Bloomsday, as we celebrate the centenary of Joyce’s Ulysses and spotlight Dublin and our wealthy literary heritage. We will carry on to highlight Ulysses 100 below in Spain and in other critical markets all over the planet – particularly to our critical ‘culturally curious’ audience. Our goal is toencourage potential website visitors to arrive and abide by in the footsteps of Leopold Bloom, to uncover Dublin and the property of Ulysses.”

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