Advisors build for the future at Global Travel Marketplace: Travel Weekly


HOLLLYWOOD, Fla. — It is a heat and breezy Friday afternoon on the seashore right here, but Jennifer Kellum, owner of Neverland & Main Journey, is just not on that seashore. As an alternative, she is at the Diplomat Beach Vacation resort, the place the ballroom is humming.

Additional than 300 people today, lots of of them vacation advisors who generated at the very least $1 million in once-a-year sales, are with her at Worldwide Vacation Marketplace (GTM), engaging in six-minute, velocity-date-like meetings with suppliers symbolizing all varieties of journey items, from cruises to flights into space. 

This year’s celebration largely captivated advisors amid metamorphoses: A lot of not too long ago started out their enterprises or are attempting to restructure their organizations for the postpandemic period, according to Jacqueline Hurst, director of trade recruitment and engagement for Journey Weekly Functions (GTM is manufactured by Journey Weekly guardian Northstar Journey Group).

Which is why Kellum is in this article, at Booth 54, sitting down with a new seller each 6 minutes. She’s navigating a rebranding and striving to pivot from marketing concept park vacations to luxury journey. She began her profession in 2014 solely promoting Disney at a theme park-centered company prior to she introduced her business in 2017. She begun little by marketing what she understood ideal, but she said she was pigeonholing herself.

“Disney will preserve you hectic all working day lengthy … but what I was discovering was we had been not growing with our shoppers,” she states. Prospects would come to her for Disney but go someplace else for a river cruise or a vacation to Alaska. “We wished to evolve with our clients’ family vacation wants, and we desired to be their a person-end shop.”

Kellum started shifting her business to supply extra luxury journey in 2019 by achieving out to other brokers for provider suggestions. 

Then she needed to rebrand her agency, but the pandemic strike and she was concerned that alter would give customers the effect her business was financially unstable. “It was just not a great glimpse at that time.”

Highlights from International Journey Marketplace

Now that vacation desire has revived, she’s prepared to introduce a luxury arm, Aire Luxurious Travel, to her company. Right before she does, she is looking to obtain much more sellers she can have confidence in to treatment for her shoppers.

The buzzer sounds, and Kellum exchanges business cards with Erick Garnica, the associate vice president of world wide leisure gross sales for the Palm Shorelines Florida, with resorts in a dozen Florida towns.

After inquiring him a couple of issues, she thinks just one of his resorts would do the job for a client’s team of 21 travelers and her eyes widen. The group spans a few generations from 5 households distribute out throughout the place: The grandfathers want to golfing, grandmothers and moms want the spa and they will need shorelines for the young children. 

“This is why I came here,” Kellum says as she plops down her pen on the desk. “We wished to examine off a lot of boxes.” 

This meeting possibly saved her an entire working day of analysis, she provides as she turns to greet the upcoming seller quickly sitting down before her as the timer restarts. 

Morgan Graybill, owner of Morning Star Luxury Travel in Greenville, S.C., meets with a supplier at the Global Travel Marketplace in Hollywood, Fla.

Morgan Graybill, operator of Morning Star Luxury Journey in Greenville, S.C., satisfies with a provider at the International Travel Market in Hollywood, Fla. Picture Credit: TW Photograph by Andrea Zelinski

Some agents have other agendas. Down the subsequent row is Morgan Graybill, a luxury travel advisor from Greenville, S.C. She receives settled at her table, finish with a silver desk runner of sequenced peacocks, which she hopes sellers will try to remember her by. 

You can find a great deal she’s searching for at this convention: a French desired destination specialist, a golfing specialist and a provider of yachts in Croatia in addition, she needs to reconnect with the cruise suppliers she sells.

But what she’s just as centered on is their ranges of company. 

Graybill launched her luxury company, MorningStar Luxury Vacation, just after Covid strike. Starting off a new business was tricky, she claims, but it truly is commencing to improve. A supplier may have an outstanding solution, she provides, but if they are poor communicators, she will not likely do  business with them.

“Luxury is not just the glitz and the glam. It is the service,” Graybill suggests, mentioning the prolonged vendor keep instances spurred by labor challenges. Other suppliers have been poor communicators, she provides, hampering her ability to offer her consumers luxury provider. “I cannot afford to pay for to be mentally weary,”Graybill claims. 


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